This way, you can make your search results stand out and inform the visitors where they’ll find your page. When you include the keywords your potential visitors are searching for, they’re highlighted in the SERP in bold.Hence, by writing a catchy meta description, you have a great chance of inviting searchers to click on your site. A meta description covers the most significant part of a SERP snippet.The meta description is not a ranking factor, but here are a few other aspects that make meta descriptions a dire necessity if you want to attract more traffic and increase your conversions. Let’s look at this site and then look at the source code for description. Here’s an example of how meta descriptions look in SERP results. Meta descriptions are present in the of the page and you can see them displayed in the SERP snippet along with the title and the URL of your webpage. Titles with numbers always do well, so try to include them.Make sure to include long-tail keywords in your title.Keep the length of your title between 50-60 characters.The title should describe your page accurately.Moz even ranks them as the second most crucial SEO factor behind the content. So, if your webpage doesn’t have the title tag, users will not know which link they should open and the search engine will not know the best results to display. It offers contextual information to search engines to help them understand the web page and provide better search results.This way, users can ensure they don’t click on a link that doesn’t provide helpful information. It helps users understand the context of the page before they click on it.Right-click the page and select ‘view page source’ (Ctrl + U is also a shortcut), and you’ll see the title below inside the section:ģ Common international SEO issues plus how to identify and fix them You can also view the title tag of your webpage in HTML. Here’s an example of the title tag on a web page: It appears as a clickable headline on search engine result pages and offers a comprehensive idea of what your web page is about. Title is the first meta tag you’ll see on a web page. Let’s begin: 5 important tags your website should have for improved SEO 1. In this article, we’ll talk about five such critical tags. However, not all meta tags are equally important: some meta tags have a negligible impact on the search ranking, while others matter more. According to the webmaster trends analyst at Google, John Mueller, they play a critical role in deciding how visitors see your website in the search results and where they would click through to your site or not. In simple terms, these tags let the search engine and the visitors know what the website is about. Meta tags are HTML tags that describe the content of your web page to search engines and website visitors. Tags and meta tags are one such crucial aspect of SEO. Many other things happen behind the scenes, which play a critical role in propelling your website to higher search rankings. Contrary to popular belief, SEO is not just about link building and adding high search volume keywords to your content.
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